News & Insight

  • Hammock Launches New Email Newsletter
    If you haven't already, be sure to signup for our new Hammock email newsletter that covers the latest custom media, social media marketing and community-building trends.
  • Hammock Launches New Email Newsletter
    If you haven't already, be sure to signup for our new Hammock email newsletter that covers the latest custom media, social media marketing and community-building trends.
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January 2009 Archives < back

January 29, 2009

Hammock Launches New Email Newsletter

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Earlier this week, we launched a new Hammock email newsletter. Each month we will bring you insight into the latest custom media, social media marketing and community-building trends. In this issue we hit on topics including partnering with an outside media company, setting social media goals for the year, and 2009 magazine and media predictions. We hope you are already on our distribution list, but if you aren't, be sure to signup here.

January 22, 2009

Its/It's a Grammar Quiz: How Will You Do?

If you're not doing the crossword puzzle with your morning coffee today, we have a little quiz for you.

Each month, we write a post about a simple grammar rule or two because we could all use a little refresher from time to time. Now, it's time to test yourself on what you know (or think you know) about some of those rules. It's easy. Simply pick the correct sentence from each of the five sets below. Answers and explanations are below, so no peeking!

Continue reading "Its/It's a Grammar Quiz: How Will You Do?" »

Extra, Extra: Getting Magazine Readers to Your Web Site

“Are you here for the exclusive, online-only content? Right this way. Hey, by the way, how did you find out about us? Oh, the magazine directed you here? Wow, that’s great! It worked!”

30 minutes later: “Wow, you’re still here! You’re right, there is so much information on this site. Well, thanks for coming. Don’t be a stranger. Come back, we’ll have new content tomorrow!”

At least, that’s how I envision a conversation I’d have with a MyBusiness reader who I bumped into online.

With MyBusiness, the magazine we publish for the National Federation of Independent Business, the way we drive readers online is to offer them additional information about a topic that appeared in the magazine.

Continue reading "Extra, Extra: Getting Magazine Readers to Your Web Site" »

January 15, 2009

Hammock's Inspired Designers

The dozens of awards Hammock Inc. has won over the years for its design work attest to the talent concentrated in our art department. But in what well do they find inspiration for the seemingly endless flow of fresh, invigorating designs for our print and web work? Turns out, inspiration springs from all around:

Continue reading "Hammock's Inspired Designers" »

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