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  • DAR, Hammock Celebrate 2 Birthdays in 'Grand' Style
    The July-August 2011 issue of American Spirit magazine, which we publish for the Daughters of the American Revolution, signals the magazine’s 10th birthday. We knew the cover would have to celebrate both that birthday and also the 235th Birthday...
  • Content Is Still King
    A recent Custom Content Council study shows that 84 percent of CMOs strongly/somewhat agree that custom content “represents the future of marketing,” backed by the fact that 59 percent of them have moved marketing money away from traditional advertising methods and put it into custom content.
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Banned Words 2009

  • Green
  • Carbon Footprint
  • Carbon Offsetting
  • Maverick
  • First Dude
  • Bailout
  • Wall Street/Main Street
  • Monkey
  • <3
  • Icon or Iconic
  • Game Changer
  • Staycation
  • Desperate Search
  • Not so much
  • Winner of five nominations
  • It's that time of year again
We <3 this list.
The word wonks at Lake Superior State University have issued their annual list of overused words that they feel we should eschew. The list includes "desperate search" - obviously they didn't have to execute one to find candidates! - "maverick" (Sen. McCain's endless repetition of "my friends" in the debates should have made the list), and, thank goodness, "green."

Although they issue an annual list, the LSSU word guardians refrained from saying "it's that time of year again" in their press release - except to make it part of the overused list. I guess by using the Internet they were keeping the announcement carbon-low, although they condemned the "carbon"-nation of our discussion of environmental issues.

I'll stop there and let you read the list for yourselves. Having just listened to an interview I gave recently, I'm going to nominate "uh" as another overused word. Like, you know?


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