Content That Works

I’m using a new writer for one of the articles in the next issue of MyBusiness, and the article is due today. I’m always anxious the day the article is due—probably because part of me is worried that the article isn’t going to be very good. That doesn’t happen a lot, but trust me, it happens, and when it does you’ll tell yourself that you’ll never use a new writer again.

But it can’t work that way. If it did, you’d only be selling yourself—and your readers—short.

Ahh, the hyphen. The self-proclaimed grammar geeks here at Hammock have had many a debate about when to use it and when to avoid it. As with every rule regarding the English language, there are exceptions. But here are a few instances when using a hyphen is necessary and even makes sense:

The election is in the history books. The Halloween candy is gone. And the holidays are sneaking up quickly. How will you be getting your holiday message out to current (and potential) customers and clients? Now is a great time to add social media to your marketing efforts if haven't yet. And if you've already embraced it, getting your holiday message out is a great way to use the hand in your social media deck.