News & Insight

  • DAR, Hammock Celebrate 2 Birthdays in 'Grand' Style
    The July-August 2011 issue of American Spirit magazine, which we publish for the Daughters of the American Revolution, signals the magazine’s 10th birthday. We knew the cover would have to celebrate both that birthday and also the 235th Birthday...
  • Content Is Still King
    A recent Custom Content Council study shows that 84 percent of CMOs strongly/somewhat agree that custom content “represents the future of marketing,” backed by the fact that 59 percent of them have moved marketing money away from traditional advertising methods and put it into custom content.
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Bad Links=Angry Customers

I'm tempted just to say, "Amen!" to this recent Slate post about intrusive linking policies. Jack Schafer's list includes my top three links-to-hate:


  • Double-click the word, get a definition [NYTimes.com is a big culprit. I have, at least 3 times, clicked on the word "inside" while reading an article on the Times site. Trust me, after 13 years of primary and secondary, a college degree and nine hours of graduate work, I've finally figured out what inside means. Now, as for that tricky "outside...."]

  • Pop-over boxes Often found on news sites to display ads, this blog tool was amusing when it first came out. Now that I've seen Snap Shots used more than a couple times -- indeed, far too frequently -- I am still waiting for an application of it that doesn't make me grit my teeth.

  • Links that don't tell you where you're going The web allows for endless copy. I don't need much, but please do more than tell me you want to link here. [It's not a real link. I wouldn't do that to you.]

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