Maximizing your content, or ?merchandising? it, as CB Whittemore of Simple Marketing Now LLC says, is stretching each piece of content for everything it?s worth, like a retail store merchandises to get the most out of each dollar spent. What?s... [link]

Does good editing make a difference to people who receive your content? It does, according to a test run by IBM and reported at WritingforDigital.com. Big Blue's researchers took sample pages from the company's site, gave them to an editor,... [link]

As mentioned here earlier, you're knocking it out of the park if your readers and viewers eagerly await your latest update. As described by Ardath Albee, "Contagious Content" is about your clients, customers and prospects - about what you can... [link]

Your website's analytics can provide you with a lot of helpful information: How long people stay on your site, how they get there, what keywords bring them in, etc. But if you don't know how to drill down deeper and... [link]

Ever had writer's block? If you're the one churning out content for your website, chances are you have. The worst is when you've exhausted all of the usual places you look for inspiration and come up empty-handed. Well, here's another... [link]

New ABM CEO Clark Pettit [Cross-posted on RexBlog.com] For the past several months, I've served on the search committee to find a new president and CEO of the business-to-business media association, American Business Media. Today that committee disbanded as... [link]

Traditionally known for their ability to do much with little and to improvise, the United States Marine Corps is nevertheless going on a diet. During it time as a "second land army" In Iraq, the Corps "got heavy" as... [link]

"A veteran - whether active duty, retired, National Guard or Reserve - is someone who, at one point in his (or her) life, wrote a blank check made payable to the United States of America for an amount of... [link]

Writers and editors frequently need to find experts who can speak authoritatively on the subject of an article. Journalists who specialize in a given field soon accumulate a list of go-to gurus, but generalists don't have that advantage. Probably the... [link]

It's been a little over a month since Apple's iPad was released, and while the full effect of the device will not emerge for quite some time, a few content marketers have shared their first impressions of the device. Rex... [link]