Results from a recent spending study signal good news for content marketers in 2012. According to the 2011 ?Spending Study? conducted by the Custom Content Council, total spend on branded content went up significantly in 2011?to $1,914,000 per company, the... [link]

[Also cross-posted in the Hammock.com news blog.] From generating leads to building longer-lasting and closer relationships current customers, marketers are discovering that smart content, deployed strategically, is key to reaching a wide array of business objectives. Yet where in the... [link]

A recent Custom Content Council study shows that 84 percent of CMOs strongly/somewhat agree that custom content ?represents the future of marketing,? backed by the fact that 59 percent of them have moved marketing money away from traditional advertising methods and put it into custom content. [link]

One of the things we've learned from the iPad during its first seven months is this: Content creators won't determine what works on the iPad -- users will. You can lead an iPad user to purchase a first edition of... [link]

LivingSocial has helped its members find targeted deals since 2007, but Hammock has been delivering similar kinds of targeted content for far longer. Since 1991 we?ve learned that one of the best ways to help our clients become more... [link]

Earlier this year 20|20 Research approached Hammock with the need to drive more qualified leads to its salesforce. We were already working with 20|20 executing an online content strategy with a clear objective: to position 20|20 Research as a... [link]

Helping Wounded Warriors heal is a major concern of our client The Marine Corps League. Recently, an article in Semper Fihttp://www.flickr.com/photos/hammock/sets/72157628038613170/show/, the League's member magazine that we publish reported on post-traumatic stress and traumatic brain injury. These often invisible wounds... [link]

The Nashville (TN) Tennessean recently profiled Hammock Inc. in an interview with founder Rex Hammock. The interview focused on how Hammock Inc. has revamped its approach to publishing "by no longer viewing publishing as producing products, but solving problems"... [link]

From generating leads to building longer-lasting and closer relationships current customers, marketers are discovering that smart content, deployed strategically, is key to reaching a wide array of business objectives. Yet where in the marketing budget are such content strategies as... [link]

In a wide-ranging interview with Semper Fi, the magazine of the Marine Corps League, General James F. Amos, Commandant of the Marine Corps, discusses what's next for Leathernecks as the Corps begins replacing equipment worn out from two wars,... [link]