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Our Story
Step onto the seventh floor of our building, which sits within a stone’s throw of Music Row and the famous Nashville honky-tonks, and this is a glimpse of what you’ll find. At Hammock, we’re a mixture of different people who are much the same: We work hard for our clients. We like each other. We’re good at what we do. And we believe in stories. It all started this way: Many years ago, a guy named Rex Hammock worked in a large regional advertising and public-relations firm. After several years, he came to the conclusion that his clients shouldn’t have to use intermediaries like paid advertising or earned publicity to communicate with their customers. “Why not talk directly with them?” Rex asked. “Why not create your own media to speak directly with your customers -- and not through some other medium?” It seemed like common sense. Fortunately, the suggestion worked, and the rest, as they say, is history. Lots of science has been applied to the concept since then, and the math is simple: Investing in communicating with existing customers brings a higher return than communicating with people who are not your customers (or members). It’s now called “retention” or “loyalty” marketing. We call it “storytelling.” Since 1991, Hammock Inc. has helped to innovate and create media to help clients engage in conversations with their customers and members -- media that builds brands and loyalty. We take our role in that process personally. There’s an atmosphere of hard work, pride and creative energy here that we all feel lucky to be a part of. Long hours don’t scare us if it means meeting a client’s deadline. But at the same time, you’ll often find us congregated in the art department laughing at John’s hilarious antics or discussing the last movie we saw. Hammock is more than just a place where we earn a paycheck -- it’s a part of who we are. That’s our story. Here’s our philosophy:
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