Two decades of helping clients build brands and strengthen relationships

Hammock Inc. was founded in 1991 as a marketing services company that developed and managed recurring custom publications and other custom media for corporate and association clients. Today, we continue that initial focus, while embracing new media and new approaches to help our clients use a wide variety of content marketing strategies to reach measurable business objectives.

Media, Magazines & More

While we received immediate recognition for our award winning magazine work, Hammock's strategy has always been to embrace any form of media that enables our clients to effectively share their brand's story and meet their business objectives. For example, in our earliest days, Hammock became a licensed Apple developer in recognition of our interactive and multimedia work on behalf of such corporate clients as Northern Telecom (now Nortel). And in the early ‘90s, the company managed an online community of several thousand small business owners who were subscribers of the online service CompuServe. In 1996, Folio: Magazine ran a cover story about our company, recognizing us for pioneering new approaches and using new technology and web-based strategies in the custom media and content marketing industry.

More than a decade later, Hammock continues to be lauded for the excellent editorial and design of our magazines and for the role they play in supporting the business objectives of the companies and associations for whom they are published. During the past two decades, Hammock publications and their content and design have won hundreds of awards that recognize the talent of the nationwide network of writers, photographers, illustrators and others who contribute to them. Likewise, the company's digital and emedia work -- ranging from email newsletters to web content to large-scale wikis -- is recognized nationally for its innovation and effectiveness.

[See: Hammock Portfolio]

 

Industry Leadership

When the company started 20 years ago, few marketers understood the potential of using publications and other print and digital media to communicate directly with their customers and members. To raise the visibility of the effectiveness of custom publishing in the marketing mix, Hammock joined with four other firms to create the national trade association that is now called the Custom Content Council, which today includes nearly 100 member companies.

Today & Tomorrow

At Hammock, we embrace the entrepreneurial spirit, and while we’ve been in business for two decades, we consider ourselves as nimble, flexible and innovative as a start-up. The skills and focus of our assembled team and partners are uniquely equipped to help clients understand and embrace today's emerging media, content and distribution opportunities, while unlocking the value of their legacy media activities, brands and properties.

For more about Hammock, see:
What We Do
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