The Best Tweeters in Media

Yes, we knew all that about Rex. We're just glad more Twitter users are now catching on.
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April 6, 2010The Best Tweeters in Media![]() Yes, we knew all that about Rex. We're just glad more Twitter users are now catching on. April 2, 2010In Spring, Our Fancies Turn …![]() That hunger is pretty literal for a number of us who like to put in gardens or who participate in the active and—dare I say, growing—community supported agriculture, or CSA, movement, or who have a few square feet to put in their own garden. March 30, 2010What the iPad Means for Content Marketers![]() As Rex and I are the resident Mac-heads in the office, I thought I'd use this "count-down week" to interview him about why he believes the iPad is such a big deal -- especially when it comes to the business we're in: Custom media and content marketing. Continue reading "What the iPad Means for Content Marketers" » March 28, 2010The Only Thing Constant About a Corporate Website Should Be Change
That's not unusual. We've been rethinking it constantly since we first launched it in 1995. I used to think a website -- the design and structure part -- should last for a couple of years. While I've always thought the content should constantly change, I thought the "look" and "feel" should stay fairly constant. Such a personal bias can be seen in my 10-year-old blog. Despite undergoing three or four significant re-designs and three changes in content management systems, even a regular reader would be hard-pressed to point out anything that has changed about the design of RexBlog. Being subtle with the changes sometimes is more difficult than a major overhaul. I've also always believed (and still do) that different people visit a site for different reasons and a company should make the site's navigation flexible enough for any of those reasons to be satisfied. Unfortunately, I've discovered over the years that no matter how flexible you make a site, it won't work for everyone. So you keep trying. Today, we've thrown out the two-year rule. Today, we accept the reality that a company's website design and structure should be constantly reconsidered. Things change -- rapidly. And the need to have a website change along with new ways people use the web should be a part of your approach to maintaining the site. Continue reading "The Only Thing Constant About a Corporate Website Should Be Change" » March 26, 2010Rex Moderates Custom Content Council Session on Custom Media![]() This morning Rex, one of the founders of CPC (oops, make that, CCC), moderated a panel of custom media CEOs and industry veterans. Chris McMurry, CEO of McMurry, Diana Pohly, President/CEO of The Pohly Company, Valerie P. Valente, SVP/Publishing Director of Rodale Custom Publishing and Cameron Brown, President of King Fish Media shared strategies for evolving their content services to better meet the needs of their clients. The panelists acknowledged that 20 years ago their businesses were focused on magazines and newsletters while today those offerings have expanded to video, social media, event media and more. Even though platform choices and vehicles have expanded, their focus remains the same: Meeting their clients’ goals with custom content. Continue reading "Rex Moderates Custom Content Council Session on Custom Media" » |
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