The Hammock Blog

Earlier this year 20|20 Research approached Hammock with the need to drive more qualified leads to its salesforce. We were already working with 20|20 executing an online content strategy with a clear objective: to position 20|20 Research as a thought leader in its industry while improving their organic search results on relevant search terms. This work included the management, creation and measurement of blog posts and research content for their online Learning Center.

20|20’s assignment to Hammock was to assist them in gathering contact information from potential clients that have a specific need for executing qualitative research.

Continue reading "Case study: How to Use an eBook for Lead Generation" »

Helping Wounded Warriors heal is a major concern of our client The Marine Corps League. Recently, an article in Semper Fihttp://www.flickr.com/photos/hammock/sets/72157628038613170/show/, the League's member magazine that we publish reported on post-traumatic stress and traumatic brain injury. These often invisible wounds are what many call the signature wounds of the wars in Iraq and Afghanistan.

The article " Binding the 'Invisible Wounds'" came to the attention of BrainlineMilitary.org, a service of WETA, the public TV and radio station in Washington, DC.

Continue reading "Marine Corps League, WETA Aid PTSD-, TBI-Injured Warriors" »

The Nashville (TN) Tennessean recently profiled Hammock Inc. in an interview with founder Rex Hammock.

The interview focused on how Hammock Inc. has revamped its approach to publishing "by no longer viewing publishing as producing products, but solving problems" for our clients, according to Rex, who confesses to being an "accidental-geek" in the interview.

Continue reading "Reinventing Hammock Inc. " »

From generating leads to building longer-lasting and closer relationships current customers, marketers are discovering that smart content, deployed strategically, is key to reaching a wide array of business objectives.

Yet where in the marketing budget are such content strategies as "thought leadership," or customer-support video how-tos, email newsletters or recurring customer publications?

Continue reading "Free eBook: The 2012 Content Marketing Budget Guide" »

In a wide-ranging interview with Semper Fi, the magazine of the Marine Corps League, General James F. Amos, Commandant of the Marine Corps, discusses what's next for Leathernecks as the Corps begins replacing equipment worn out from two wars, preparing for future military and humanitarian missions, and recruiting new Marines while downsizing from more than 202,000 to around 187,000.

Those last two items are the most important, General Amos told writer Otto Kreisher, because the Corps must keep faith with those who have served in it.

From a look at the future of the Corps, Semper Fi looks back to the early days of the American Civil War, when a Marine battalion fought with the Union side at the First Battle of Bull Run (Manassas). In reporting on the battle's sesquicentennial, Writer Ross Simpson refutes an old accusation that the Marines ran away from the enemy.

The September-October issue also takes a look at how Combat Cargo and Logistics Marines keep the Corps ready to move at a moment's notice, and how a new communications system may finally link up the entire battlefield.

Hammock Inc. publishes Semper Fi for the Marine Corps. League.