Recently, we read an observation by Seth Godin about how restaurant buffets can cause a kitchen staff to slide into mediocrity. The staff start thinking, “Oh, I won’t worry about how fresh the mashed potatoes are; after all, they’re free,” Seth observes. He warns that this kind of mindset ignores something very important: Many customers may have chosen the restaurant based solely on the quality of its mashed potatoes.
In the Januaru-February issue of Semper Fi, the magazine of the Marine Corps League, we are proud to present an exclusive, in-depth interview with Bonnie Amos, wife of the 35th USMC Commandant, General James F. Amos.
Over more than 40 years of marriage, Mrs. Amos has seen virtually every aspect of Marine life. This gracious and soft-spoken woman often dons a helmet and body armor to accompany her husband to the war zones to bring a touch of home to Marines at the point of the spear.
Her work with injured Marines helped bring about the standing up of the Wounded Warrior Regiment. Together, she and General Amos care about, watch over and work for the betterment of Marines and their families. Her story will inspire and move you.
Also in the January-February issue, we travel back to the Corps’ early days as recorded in the diary of Continental Marine John Trevett. Serving under our first Commandant, Capt. Samuel Nicholas, Trevett took part in the Corps’ very first amphibious operations.
Some reading this can remember the early days of desktop publishing when people who had never before heard the term “font” were suddenly given the ability to fill up a document with a dozen different typefaces in all sizes and styles. So they did. And the results were awful.
It took years for many people to discover (and some still haven’t) that it’s how you use design- and editorial-related technology that determines the quality and effectiveness of your creation.