The companies that really know how to use customer media content—to create and deepen relationships with customers, not just to fulfill some checklist of sales and marketing materials—have a few things in common.
From our work and research, here are 10 traits of companies setting the benchmark for using customer media and content that works:
In the current Idea Email, we explore ten traits displayed by companies that use customer media and content that works to help customers discover their products and to build long term relationships with those who become buyers and users.
Here are six companies we believe are demonstrating some of those traits.
In the current Idea Email, we explore one of Peter Drucker’s most compelling lessons regarding the reason any business exists. (Spoiler alert: It’s customers.)
In examining the dog-eared copy of the Hammock library’s The Essential Drucker, we were reminded of all the great insights he shared over his 60-year career. We were also struck by how many quotes attributed to him for which we can’t find the original source.
But still, he said (and maybe said) some things we really love.
Here are four that we can actually cite where Drucker said or wrote the quotation:
