Posted on December 11, 2011 in Content Marketing, by John Lavey
Earlier this year 20|20 Research approached Hammock with the need to drive more qualified leads to its salesforce. We were already working with 20|20 executing an online content strategy with a clear objective: to position 20|20 Research as a thought leader in its industry while improving their organic search results on relevant search terms. This work included the management, creation and measurement of blog posts and research content for their online Learning Center.
20|20’s assignment to Hammock was to assist them in gathering contact information from potential clients that have a specific need for executing qualitative research.Continue reading »