Ever had writer’s block? If you’re the one churning out content for your website, chances are you have. The worst is when you’ve exhausted all of the usual places you look for inspiration and come up empty-handed. Well, here’s another source to add to your arsenal of awesome content ideas: your web analytics. That’s right, those pages and pages of keywords showing how people find your site are full of great content ideas, says Dianna Huff of the Content Marketing Institute.
Dianna says every time she looks at her Google Analytics report, she comes away with at least half a dozen content ideas. (Hey, that could be two weeks worth of content!)
She shares her tips for finding content ideas in keyword reports:
Look for combinations of search phrases around a specific topic.
Look for questions/phrases that need answers.
Look for non-relevant search phrases.
Check out the post for more insight on each of these.
Creating content simply because you (or your boss) think you should will keep your site or blog or Twitter feed full but may not satisfy your readers. Frank Reed, owner of FT Internet Marketing, argues that it’s more important to create content your readers actually look forward to receiving.
Statistically speaking, the number of people who really look forward to your next installment likely represents only a fraction of your total traffic. But Rich notes, that fraction comprises the true believers, the true fans – think the 80/20 rule.
But they tend to be overlooked in the drumbeat to peg SEO goals – which is a sure way to squelch their interest. “They are your most valuable customers yet they are sacrificed in most marketers’ attempts to get bigger numbers rather than a better (albeit smaller in many cases) audience of true fans,” Rich writes.
So, Rich says, hone your content creation to cultivate that loyal fan base. “The old axiom of ‘Quality beats quantity every time’ holds true in the content world as well,” Rich concludes.
What in the world could a band known for its live shows, drug culture and merchandise have to do with successful content marketing today? Surprisingly, a lot, says Brian Clark of Copyblogger.com, as he shows how the Grateful Dead successfully mastered the use of content marketing to create their army of intensely loyal “Deadheads” in only four steps.
Even if you’re not a member of a psychedelic jam band, you too can use these steps to think about your business’ content marketing approach and how to best “give away something valuable in order to sell something related.” According to Clark and “the Dead,” there are four key steps to truly successful content marketing:
Traditionally known for their ability to do much with little and to improvise, the United States Marine Corps is nevertheless going on a diet. During it time as a “second land army” In Iraq, the Corps “got heavy” as its leaders express it, relying on massively mine-resistant vehicles to protect its warriors, who also strapped on personal armor and other gear often weighing 90 pounds or more.
All this extra mass required correspondingly greater amounts of fuel and electricity to run. Now, eying a return to its seafaring roots, the Corps is slimming down. From battlefield to base barracks, the Corps is particularly interested in curbing its appetite for fuel and power. The July-August issue of Semper Fi, the magazine of the Marine Corps League, examines how the Marines plan to get back into fighting trim.
Some of that new equipment was on display at the recent Marine South Military Expo aboard Camp Lejeune, NC. Sponsored by the Marine Corps League the Expos showcase the finest gear available to the military in the world.
Elsewhere in this issue, we meet a Marine veteran who did a tour in Korea during that “Forgotten War,” leading a squad of airplane mechanics who kept Marine aviators in the air around the clock. Flight mechanics had to go up with pilots to check out repairs, leading to some hair-raising moments – and a very personal commitment to do it right – first time, every time. Semper Fi also remembers the Navajo Code Talkers of World War II, who used their native language to transmit unbreakable messages during the bloody battles with the Japanese on remote Pacific Islands. With only a few left, they are pursuing a new goal: To build a museum and veterans center honoring their legacy.
The new issue also coincides with the League’s 87th National Convention in August in Greensboro, NC, and the magazines salutes retiring National Commandant Jim Laskey.
The issue also reports on progress toward a cherished League objective — redesignating the Department of the Navy as the Department of the Navy and Marine Corps. Though approved by the House and with most of the Senate signed on as cosponsors, the effort still faces potentially stiff opposition when debate starts sometime this summer.
The great thing about Twitter is there is no wrong way to use it. Sure, you’ll see missteps in etiquette and plenty of spammers, but for the most part it’s like Thunderdome: There are no rules.
There are guidelines, however, and Proactive Report offers a handy tip sheet from Ogilvy 360 for advice on various strategies—and suggestions on who to follow, what kind of content to create and how to engage for each situation.
If you’re a Twitter pro you will probably recognize the various suggestions, and perhaps have some of your own to add, but if you’re going to be covering an event or handling crisis management for the first time with Twitter this is a great starting point.