9:20 a.m. Patrick gets the ok to prep press files for American Spirit.

9:45 Lena takes a call from our Pharmaceutical Commerce contact, who wants to pass on a lead for an interview.

10 a.m. Jamie contacts freelancers about assignments for the debut issue of a new magazine.

10:15 a.m. Megan monitors and updates Hammock's Twitter and Facebook accounts.

10:30 a.m. Bill takes a call from a Marine Corps League who wants to comment on a past feature in Semper Fi magazine.

11:12 a.m. Rex updates the Rexblog and del.icio.us feeds for SmallBusiness.com, and adds a few dozen incisive tweets to @r.

12 p.m. Barbara meets with a client to talk through Hammock's recommendations for his organization's content marketing strategy.

12:30 p.m. A kind volunteer takes Panera Bread orders for lunch.

1 p.m. John and Steve meet with a prospective client to talk about Hammock's expertise in event media. They also spend a few minutes talking about their favorite baseball teams and the latest scoop on Nashville celebrities.

1:45 p.m. Kerri is on the phone with a freelancer, reviewing art direction for a client photo shoot in the morning.

2:06 p.m. Kerri spends a few minutes browsing the Web for fun new fonts.

2:45 p.m. Barbara, Megan and Lena test a client’s email campaign scheduled to go out the next day.

3 p.m. Editors meet with intern Amber to talk through the week's to-do list.

3:15 p.m. Natalie talks to one of our magazine ad sales reps for a status on insertion orders for the next issue of Semper Fi.

3:30 p.m. Lynne researches photo options for an upcoming American Spirit feature.

3:50 p.m. Julia finalizes a contract for a new client.

4 p.m. Someone brews yet another pot of coffee.

4:35 p.m. Bill finishes up a post for Hammock's Content That Works blog.

5:27 p.m. Rex plays with his brand-new iPad.

6:15 p.m. Jamie finishes mapping out a schematic, while John reminds all of the Fed Ex deadline.