News & Insight

  • Case study: How to Use an eBook for Lead Generation
    Earlier this year 20|20 Research approached Hammock with the need to drive more qualified leads to its salesforce. We were already working with 20|20 executing an online content strategy with a clear objective: to position 20|20 Research as a...
  • Free eBook: The 2012 Content Marketing Budget Guide
    [Also cross-posted in the Hammock.com news blog.] From generating leads to building longer-lasting and closer relationships current customers, marketers are discovering that smart content, deployed strategically, is key to reaching a wide array of business objectives. Yet where in the...
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We've Got You Covered

This week, Hammock's design team let me pick their brains about the covers of our favorite magazines. After taking a look at 10 titles, each designer picked their favorite and explained why. The verdict?

For Lynne Boyer, the great photography and simple design of Garden and Gun is a winner. Kerri Davis was drawn to the big graphics and creative cover blurb placement of Texas Monthly, and Ben Stewart was drawn to ESPN's unique photo of basketball star Kobe Bryant kicking a soccer ball.

Check out the video and they'll tell you more—and reveal which big-name magazine cover they didn’t care for.

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