Happy St. Patrick's Day! Are you wearing your green? Many of us here at Hammock are. While we may not all have Irish ancestors in our family tree, we love any excuse to get together with friends and family and indulge in good food, drink and stories—which is exactly how many of us like to celebrate St. Patrick’s Day. Though we tend to associate the day with green beer, pub crawls and corned beef and cabbage rather than the 5th-century Christian missionary for whom it is named, the holiday has a long and rich tradition in America.
Continue reading "Saluting Our Irish Ancestors" »
In this economy, magazine advertising sales can be a challenge. That's why it's more important than ever to make sure your ad sales team is getting the support they need from you to be successful. We recently held an
annual advertising sales meeting for the sellers of
MyBusiness magazine, which we publish for our client the
National Federation of Independent Business. We partner with the advertising sales rep firm the
James G. Elliott Company on the advertising for
MyBusiness. With our recent meeting still fresh in my mind, here are five tips to consider when conducting your annual magazine sales meetings:
Continue reading "5 Tips for Annual Magazine Advertising Sales Meetings" »
We like to stay on the leading edge of the curve when it comes to technology, social media, publishing, business and so much more. So when dates are announced for
SXSWi each year, we don't pencil it into our calendar--we write it in huge letters in permanent marker!
Continue reading "SXSW Interactive 2009: Our Vocabulary Is Sure to Grow" »
An exclusive interview with
Gen. Anthony Zinni, USMC (Ret.) headlines the March-April issue of the
Marine Corps League's magazine
Semper Fi, which we publish for the League. Gen. Zinni, who many believe was a strong candidate to command the Corps before he retired in 2001, is widely respected for speaking his mind even when his opinions run contrary to those of Marine and White House doctrine.
Continue reading "One Marine's View: Gen. Anthony Zinni (Ret.)" »
Soon (though not soon enough), winter weather will start to disappear and spring will be ushered in by budding plants and flowers and, for the green thumbs among us, the first hints of a garden. We thought it appropriate to kick off
American Spirit's March/April issue with a feature on growing a heritage garden. Maureen Taylor investigates the significance of Colonial-era flower gardens and provides steps to help amateur gardeners create a modern version of an 18th-century garden in their own backyard.
Continue reading "Growing a Heritage Garden—and Preserving It, Too" »