Hammock has long been a member of the Society of National Association Publications, so Jamie Roberts and I were excited about attending its "Purpose/ Process/ Politics" conference last week in Chicago. We have been impressed with the innovative new ways that SNAP has been communicating with its members, and we wanted to include our voice in these important conversations.

We had a great day meeting association executives and learning more about the latest trends in association publishing. The day of sessions was jam-packed with everything from developing digital communications strategies to the most popular new technologies associations should leverage. We're already looking forward to the next SNAP conference in June 2009 in Washington, D.C.