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News & Insight

Case study: How to Use an eBook for Lead Generation
Earlier this year 20|20 Research approached Hammock with the need to drive more qualified leads to its salesforce. We were already working with 20|20 executing an online content strategy with a clear objective: to position 20|20 Research as a...
Free eBook: The 2012 Content Marketing Budget Guide
[Also cross-posted in the Hammock.com news blog.] From generating leads to building longer-lasting and closer relationships current customers, marketers are discovering that smart content, deployed strategically, is key to reaching a wide array of business objectives. Yet where in the...

Back from SNAP

Hammock has long been a member of the Society of National Association Publications, so Jamie Roberts and I were excited about attending its "Purpose/ Process/ Politics" conference last week in Chicago. We have been impressed with the innovative new ways that SNAP has been communicating with its members, and we wanted to include our voice in these important conversations.

We had a great day meeting association executives and learning more about the latest trends in association publishing. The day of sessions was jam-packed with everything from developing digital communications strategies to the most popular new technologies associations should leverage. We're already looking forward to the next SNAP conference in June 2009 in Washington, D.C.

Posted by Barbara Logan on November 18, 2008 4:27 PM | Permalink