Megan, Jamie and Bill regained the championship trophy at last year’s NALC Spelling Bee (where the theme was, obviously, pirates).
It’s spelling bee time again, and Bill, Jamie and I are gearing up to reprise our roles from last year on Hammock’s winning team. The 15th Annual Nashville Area Literacy Council’s Spelling Bee takes place Tuesday, Sept. 9, at the Nashville Public Library, so if you’re in the area stop by to cheer us on!
This year’s theme is NASCAR, so I’m guessing we’ll see some dueling No. 8 and No. 24 t-shirts—and hopefully some stick-on mustaches, too. But besides planning our costumes, Bill, Jamie and I (ok, mostly I) have some studying to do to ensure the checkered flag is lowered first for us. Because if we win, Jamie has promised to take a victory lap around the library garage.
But I bet we could convince her to do a burnout, too.
Posted on August 28, 2008 in Editorial, by Hammock Inc.
Adjectives can take three forms. I’m not talking about liquid, solid or gas; I mean positive, comparative and superlative.
Simply put, the positive form of an adjective describes a single noun or pronoun.
Rex is smart. John’s car is fast.
The comparative form of an adjective compares two nouns or pronouns.
Laura is smarter than a fifth grader. I am older than dirt.
The superlative form then compares three or more nouns or pronouns.
Thunder is the biggest of our three dogs. Nashville is the greatest city in the world!
Not sure when to use more/most, double the last consonant or change y to i? Here are a few general rules. But remember, there are always exceptions.
We spend a lot of time at Hammock trying out different web applications and related software. Some of us are geeks, so we think that’s fun. But we also want to stay on top of the latest trends for our clients.
We’re long-time wiki fans, but we know that this kind of content management system isn’t as popular as it ought to be. A number of prominent wiki sites (like, say, Wikipedia) don’t make it as easy to contribute as they could, so we suspect a lot of people dismiss wikis out of hand.
But, wikis don’t have to be hard. (And I’ll throw in on a personal note, they don’t have to be ugly, either.) If you’re in one of the situations below, you should be considering a wiki:
Posted on August 26, 2008 in Email marketing, by Rex Hammock
I can remember watching political conventions from gavel-to-gavel as a child. In hindsight, I’m sure that wasn’t a common behavior for someone in elementary school. But, I must admit, it has provide me with a tremendous backlog of political trivia I carry around in my brain.
At Hammock, we’ve got plenty of political junkies who watch debates and channel surf during the conventions. And while we have supporters of both parties on our staff, we tend to be equal-time observers when it comes to learning how the different campaigns reach out and embrace their supporters.
I recommend to anyone who is in a field involving relationship marketing to sign up for e-mail from both the Obama and McCain campaigns. It is fascinating to observe their use of e-mail, video and a wide array of online conversational tools. In 2004, the Presidential campaigns online were all about the introduction of blogging and the organization of meetup types of events. This year, it is fascinating to see how willing the campaigns are to try new tools and approaches.
This year, the way the Internet is being used is as historic as some of those conventions I saw when I was a youngster.
Jon Henshaw, the SEO guru (among many other things) at the web-development firm Sitening, says some very nice things about the online strategy displayed on Hammock.com. Thanks, Jon. We feel like Sally Field receiving an Oscar.
