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August 26, 2008

Sitening loves us, or at least, they say some very nice things about us.
Jon Henshaw, the SEO guru (among many other things) at the web-development firm Sitening, says some very nice things about the online strategy displayed on Hammock.com. Thanks, Jon. We feel like Sally Field receiving an Oscar.

Continue reading "Jon Henshaw Notices Our Online Strategy. We Blush." »

August 22, 2008

We are a productive group here in Hammock Inc. We're creative and darn smart, and we rarely get distracted. But as we sat in a meeting last week talking about editorial ideas for an upcoming publication, discussion turned to a couple of ice cream festivals in the area. And we started reminiscing about our favorite summertime foods…

Continue reading "Eating to Beat the Heat" »

August 8, 2008

amsp0708cover.jpg
This time of year, it's nearly impossible to stay indoors all day long when it is so beautiful outside. So when the weekend rolls around, it isn’t unusual to find many of us hiking, camping, bicycling, canoeing, white-water rafting or savoring other outdoor activities. That's why we took particular pleasure in putting together the July/August issue of American Spirit, whose cover image of a serene wooded spot on the John Muir Trail beckons the nature lover in us all.

Continue reading "American Spirit Celebrates Legendary Trail and Folk Heroes " »

August 7, 2008

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When we started researching the cover feature for the August/September issue of MyBusiness—"The New Frontier: Top technologies to plan for in the coming years"—we weren't really sure what to include. What's cutting edge to some people might be old hat to others. That's how we picked the tech concepts we did: Each of them could speak to someone who's new to technology and the Internet (hard to believe that's possible, huh?) as well as to those people who have been online and plugged in for years.

Through the small business owners who have embraced these technologies, we show how these various tools—from social networking to mobile technology—can help transform the way you run your business.

This issue (like all issues of MyBusiness) is filled with ways to transform the way you do small business—from improving loyalty by keeping an open-door policy with clients to choosing the right direction in the midst of a turning point to keeping key employees from being wooed by your competition.

August 5, 2008

summit.jpg
Last week, Hammock launched a special multimedia e-magazine of MyBusiness for our client, the National Federation of Independent Business. The issue will reach over 1 million small business owners across the country. MyBusiness is a bimonthly magazine for the members of NFIB, the leading and most influential advocacy organization representing small and independent business.

The special e-magazine focuses on the 2008 National Small Business Summit, held in Washington, D.C., in June and organized by NFIB and eBay. The biannual Summit is an event that brings together America’s most politically active entrepreneurs and key congressional, administrative and business leaders.

Continue reading "Hammock Helps NFIB and Sam's Club Launch e-Magazine for 1 Million Small Business Owners" »

August 4, 2008

We were delighted to see ourselves mentioned recently in a column in the Tennessean about companies using blogs well. David Bohan, CEO of Bohan Ideas, shares several tips for blogging well, corporately speaking.

Thanks for the kind words!

 
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