Hammock’s work with the Marine Corps League is featured in the latest issue of the Custom Publishing Council’s magazine Content. The article “Across a Crowded Room, ” focuses on how marketers and custom publishers are finding new ways to target specific audiences with custom content. In the case of our client the Marine Corps League, the association wanted to reposition its magazine for a number of reasons—one of which was to recruit younger Marines.
Read the article from Content here to learn how we redesigned, refocused and repositioned Marine Corps League magazine (newly named Semper Fi) to accomplish the goals of the League. “In the two and a half years since the redesign,” says MCL executive director Mike Blum, “membership in the Marine Corps league has increased 25 percent. Between 15 and 20 percent of that increase can be attributed to the magazine.”
