Earlier this year, American Business Media launched a custom media microsite. We are members of ABM and Barbara Logan serves on the Custom Media Committee. The new microsite promotes the value of business-to-business custom media. Research, white papers and case studies are available to marketers interested in learning more about custom media and how it can benefit their organizations.
Check out the site today to see Hammock’s Custom Media Craft blog and our work with the Marines Corps League featured.
Although it’s only July, media planners in advertising agencies across the country are gearing up for their 2009 planning efforts. That means that we are in full media kit mode here at Hammock—creating, editing, designing and distributing the 2009 kits for our clients to have the kits in front of buyers when they begin their planning phases. If your magazines are supported by advertising, here are 6 of our media kits tips to keep in mind during your media kit development:
Posted on July 24, 2008 in Editorial, Print, by Hammock Inc.
My sweet mother rarely sends me an e-mail without a semicolon in it. She loves that little piece of punctuation. I’ll give her credit though; 99 percent of the time she uses it correctly.
For writers and editors, the semicolon is a must for adding variety to our words. But not everyone is a fan of the “supercomma” as it’s called by some. Is it stronger than a comma? Weaker than a period? Kinda.
Here are four common (and correct) ways to use a semicolon:
Posted on July 22, 2008 in Awards, Magazines, by Bill Hudgins
For the sixth consecutive year, American Spirit, the magazine we publish for the Daughters of the American Revolution, has been honored with a Grand Award of Excellence from the APEX Awards organization. The Award was made for the May/June 2007 issue. The same issue also collected two Awards of Excellence:
Design & Layout: “A Model Collection”
Feature Writing: “She-Merchants” by Gin Phillips, Contributing Writer
Two other Hammock-published magazines also earned Awards of Excellence.
Covers: Semper Fi, the Magazine of the Marine Corps League January/February 2008
Photography: “Warriors Weekend,” Semper Fi January/February 2008 – Kevin Allen Photographer
American Spirit’s Grand Award was one of only six made in the “For Profit” magazine sub-category. This year the Apex Awards judges evaluated 4,479 entries including 837 in the Magazines & Journals category. A total of 120 APEX Grand Awards were presented in 11 major categories and 1,393 APEX Awards of Excellence were presented in 110 individual categories.
I’m back in the office. Rested and relaxed from a week at the wonderful John Campbell Folk School in Brasstown, N.C. It may not sound “restful” to spend about ten hours a day for seven days making a loopback Windsor chair, but to me, it was enjoyable and, at times, inspiring. And, as usual when I have time to experience something completely new, I see the connections I never imagined before. While the trip was completely personal and off-duty (I even joked that my going offline was an experiment in being NeoAmish), Jamie Roberts assigned me a writing assignment related to it for an upcoming American Spirit. I also took plenty of photos and video. In fact, here is a set of photos on Flickr that follow the progress of the chair I made.
