Posted on May 29, 2008 in Editorial, by Hammock Inc.
A complex sentence is made up of two clauses: one independent clause (a simple sentence) which can stand on its own, and one dependent clause that would simply be a fragment if left alone. The dependent clause also contains the subordinating conjunction (the word which ties the two clauses together). Subordinating conjunctions are words such as “because,” “although,” “if,” “when,” “unless,” etc. Are you still awake?
A common error occurs with this type of sentence though because there seems to be confusion on where exactly to pencil in the pesky little comma. The rule is simple:
Auditing is a must for consumer and business magazines that depend on advertising and newsstand sales, but if your magazine is controlled circulation or directed at a small, well-defined group, do you really need to pay for an audit?
“Yes, an audit is necessary regardless of whether or not your circulation is controlled,” says Sue Scott of James G. Elliott, Inc. “With the increased competition for audience and ROI accountability, agency media buyers are more focused on having a trusted, impartial third-party independent verify what they are paying for.”
The big two circulation audit agencies are ABC (Audit Bureau of Circulations) and BPA (Business of Performing Audits International). BPA Worldwide is similar to ABC, however it tends to focus on trade publications, rather than consumer titles. BPA Worldwide audits the circulation of primarily business-to-business publications. It also provides audit services for consumer magazines, newspapers, Web sites, events, email newsletters, digital magazines and other advertiser-supported media produced by its members.
Three thousand members in your Facebook group! You’re following 5,000 on Twitter! You’re well on your way to social media nirvana, right?
The low barrier to entry for most popular social media tools today means that anyone can be in the game. But it also makes it very easy to abuse your audience, perhaps resulting in the opposite of what you intend.
Posted on May 23, 2008 in Research, by Barbara Logan
Soliciting feedback from readers is an important part of a magazine’s research efforts. With a reader panel, a magazine has continual access to a group of readers who they can survey on various topics including past issues, future content and general opinions about the magazine. In addition to these editorial benefits, reader panels also provide an opportunity for advertisers to pose questions to your group of readers. Here are a few tips to help you manage your reader panel: 1. Keep it Short
Don’t be greedy with your panelists’ time. Limit each survey to 10 or fewer questions that can be answered in five minutes or less. Do not send a survey more than once a month or you risk panelist burnout. Remember these are volunteer readers so if you respect their time you are more likely to return a higher response rate. 2. Offer Incentives
Reward participation by giving readers something in exchange for their participation. Select incentives that are appropriate for your audience. Gift cards are a practical option for most groups.
3. Experiment with A/B Test
Segment your panel into two groups and try different subject lines, day of the week, time of day and personalization. Analyze the results to determine the optimal combination for the most successful survey.
Led by the intrepid Barbara Mathieson, who is serving a two-year term on the Metro Nashville Beautification and Environment Commission, a few hardy Team Hammockites trekked to western Davidson County, Tenn., on Saturday to do our part for the Great American Clean Up. In addition to filling piles of garbage bags with fast food debris, bottles, cans, cigarette butts and other gross litter, we also braved the snaky banks of the Harpeth River to properly dispose of a couple of realty signs. (Who hurls signs off a bridge?)
Join us for next year’s “Keep Nashville Clean and Beautiful” project–it’s a dirty job, but we promise lots of laughs.