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    Earlier this year 20|20 Research approached Hammock with the need to drive more qualified leads to its salesforce. We were already working with 20|20 executing an online content strategy with a clear objective: to position 20|20 Research as a...
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    [Also cross-posted in the Hammock.com news blog.] From generating leads to building longer-lasting and closer relationships current customers, marketers are discovering that smart content, deployed strategically, is key to reaching a wide array of business objectives. Yet where in the...
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MyBusiness: How to Survive Hard Times

Hammock Inc. publishes MyBusiness magazine for NFIB.
The February/March issue of MyBusiness is out now, and we're tackling an issue facing small business owners every day: Surviving in hard times. While we might think of today's current economic woes when we hear that, for a small business, "hard times" might also mean losing your top salesperson or Wal-Mart building a new store down the street.

Created by the National Federation of Independent Business for its small business owner-members, MyBusiness magazine handles tough topics like this every issue. A regular feature the past few months has also examined how small business is dealing with the health care crisis. We examine possible solutions, and NFIB's role as the voice of small business on critical issues like health insurance.

Hammock has produced MyBusiness since 2000, but it's only available as a benefit for NFIB members. You can take a sneak peak at MyBusinessmag.com -- also created by Hammock.

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