News & Insight

  • Case study: How to Use an eBook for Lead Generation
    Earlier this year 20|20 Research approached Hammock with the need to drive more qualified leads to its salesforce. We were already working with 20|20 executing an online content strategy with a clear objective: to position 20|20 Research as a...
  • Free eBook: The 2012 Content Marketing Budget Guide
    [Also cross-posted in the Hammock.com news blog.] From generating leads to building longer-lasting and closer relationships current customers, marketers are discovering that smart content, deployed strategically, is key to reaching a wide array of business objectives. Yet where in the...
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Hammock People Making History

Our new People pages are quickly becoming a very popular part of Hammock.com -- and certainly the most history-making. Today, for example, editorial director Jamie Roberts posted a fascinating item about how she interviewed her father recently at the award-winning family-history recording project StoryCorps, which now has a booth at the Nashville Public Library. Hammock editor Bill Hudgins wrote about his speech today regarding American Spirit magazine at a Franklin, Tenn., chapter of the National Society, Daughters of the American Revolution. And speaking of historic events, Hammock president/coo John Lavey posted his first post ever -- as in anywhere. Will wonders never cease?

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