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    Earlier this year 20|20 Research approached Hammock with the need to drive more qualified leads to its salesforce. We were already working with 20|20 executing an online content strategy with a clear objective: to position 20|20 Research as a...
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    [Also cross-posted in the Hammock.com news blog.] From generating leads to building longer-lasting and closer relationships current customers, marketers are discovering that smart content, deployed strategically, is key to reaching a wide array of business objectives. Yet where in the...
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MyBusiness Helps Business Owners Beat Burn Out

FebMarchMyBcoverThis time of the year is tough. The holidays are over, your waistline has expanded and the weather outside is still frightful. Motivating yourself--much less your employees--is hard. Small-business owners everywhere battle burn out, so in the Feb./March issue of MyBusiness (the magazine we publish for members of the National Federation of Independent Business) Hammock's Emily McMackin set out to find ways to make work fun again.

Staying engaged is just one of the many challenges involved in running a business. Many independent owners also struggle when their businesses experience rapid growth. In "Growth Gone Wild" Hammock's Lena Basha talked to several owners about how they handle the often unanticipated problem of managing too much of a good thing.

With tax time just around the corner, the MyBusiness Manual offers small-business owners tools and tips on staying straight with the IRS. The only good thing about April 15--at least spring has arrived.

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