How can you promote a banquetﾕs theme through its menu? What are guidelines for serving wine at an event? How can you set up a buffet to limit consumption during a cocktail reception?
Find those answers and more event planning strategies in the hot-off-the-presses Experient Guide to the Food and Beverage Experience, sponsored by Hilton Hotels and published by Hammock. Enhanced by dozens of photos of delectable food and festive events, the 64-page resource draws on the considerable food and beverage expertise of both Experient, an integrated meeting and event planning firm, and Hilton Hotels. Featuring an introduction by Emeril Lagasse, the Guide gives best practices for everything from menu planning and negotiation to decor and serviceﾑall with the goal of making events more authentic, enjoyable and memorable. Go to Experient's Solution Center to download a pdf.
The Guide is Hammockﾕs second collaboration with Experient, a leading industry resource for full-service, customized registration, housing, event management and lead retrieval services. This year Experient will serve more than 2,800 events attended by 3.2 million people who will occupy and drive purchasing of more than 4.2 million hotel room nights.
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