Case study: How to Use an eBook for Lead Generation Earlier this year 20|20 Research approached Hammock with the need to drive more qualified leads to its salesforce. We were already working with 20|20 executing an online content strategy with a clear objective: to position 20|20 Research as a...
Free eBook: The 2012 Content Marketing Budget Guide [Also cross-posted in the Hammock.com news blog.] From generating leads to building longer-lasting and closer relationships current customers, marketers are discovering that smart content, deployed strategically, is key to reaching a wide array of business objectives. Yet where in the...