News & Insight
- Four Commandments for Making Research Part of Every Company’s Content Marketing Plan
By John Lavey, Hammock President & COO Knowing what you want to accomplish with content marketing requires research. But many marketers don’t spend the time to do the research, or don’t perform it thoughtfully enough to provide real value.... - CCC Research Study: Branded Content Spending Reaches New High
Results from a recent spending study signal good news for content marketers in 2012. According to the 2011 “Spending Study” conducted by the Custom Content Council, total spend on branded content went up significantly in 2011—to $1,914,000 per company, the...
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